Our mission

VRAI’s mission is to showcase the beauty and possibilities of sustainably created diamonds.

Our jewelry inspires optimism, extraordinary elegance, and the power of continually moving forward.

We envision a world with no compromise, only truth and transparency, and we dare to question those who are not true to Just Diamond.

The jewelry we offer is made to order and available in thousands of unique variants. We only use recycled solid gold, never gold plating or vermeil.

As the industry leader in sustainability, we are proud to support global causes and social organizations that move us all forward. Discover the initiatives.


Founded in Los Angeles in 2014 to create a modern, digital-first jewelry business, VRAI designs sustainable fine jewelry and engagement rings for life’s true moments and is today growing around the world as a business unit of Diamond Foundry Inc.

VRAI has showrooms in the US and China, with operations in the UK, EU, Dubai and Canada.

As seen in

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